Local Search Engine Optimization – What You Need to Know
Local search engine optimization has become the thorn in many online marketing specialists side. In fact, companies that aren't using professional internet marketing agencies to assist them with their online marketing haven't all incorporated local into their sites and marketing, which means that they are probably being penalized right now by the top search engines.
Google introduced local SEO as one of their algorithms some time back, but still many companies aren't embracing this requirement, which means that they are losing out on valuable business on a daily basis. Local SEO is a great way to reach your local audience. The focus of this algorithm is to introduce searchers to products and services that match their search requirements within their local area, before showing them results from other locations. The benefit to this, is that searchers find relevant results, while companies get to reach their local audience and boost their brand visibility.
So where do you start? The first thing you can do is start incorporating local into your keywords. A good example is if you are selling essential oils, your keywords could be "essential oils," or "high quality essential oils." Now you want to introduce local, so you turn your keyword into a long tailed keyword with location, such as "essential oils London" or "essential oils in New York" as examples.
Your keywords will help the search engine identify your location and what you do so that you can be ranked and your audience can reach you moving forward.
From where you need to make some essential changes to your website to ensure that every single one of your pages in ranked and not penalised. This means adding your address, phone number and email to each of your website pages. Up until the algorithm was introduced, having a contact page was good enough, now you need to add it to each page to ensure every page is ranked correctly and your audience can find you based on all your pages, increasing the chances of your increasing your website traffic in the long run.
You can incorporate local search engine optimisation into your social media campaign. Ensure you provide accurate location information in the about section on your social media page and use location specific keywords to reach your audience. Remember the search engines also use social media to find websites and companies, so this can benefit you greatly in the long run.
Next you want to ensure you cover all the areas that you work in. So if you do provide a global service, you are going to want to include keywords that cover all countries that you supply to ensure you are ranked around the world and that the search engine is aware of the areas you cover, so that they can rank you accordingly.
Another thing you need to know about local search engine optimization is that you want to enlist with as many well-known and reputable online directories as you can. Ensure that you include your details accurately so that the search engines can pick you up and push your business forward for you in the long run.
Remember to be consistent in your marketing efforts. This means you want to ensure you constantly monitor your progress and your website, ensuring any links are repaired and that you have incorporated local accurately.
It is advisable if you don't have the time to enlist the services of a local search engine optimization specialist company who can assist you with your marketing efforts moving forward.