User Guide for the All in One SEO Pack
If you are familiar with WordPress you might have heard about the All in One SEO Pack. This plugin has numerous features that allow a blogger to improve his/her SEO performance by utilizing common SEO attributes.
This guide will go through the basics of the All in One SEO Pack, how to set each attribute up and what each attribute will do.
Install: Instead of downloading the plugin from the WordPress website, you can head into your Plugins menu within WordPress and do a simple search for "All in One SEO." Or, you can search by "popular" plugins and it will be on the first page. Simply install and activate. The plugin will tell you that you need to "Enable" the plugin. Head to the left column again and towards the bottom you'll see All in One SEO. Click it to come to the plugin page.
Plugin Status: You need to "Enable" the plugin for it to work.
Home Title: This is the title visitors will see when they visit your blog. You need to play close attention to the title. For search engine purposes it's good to place keywords within your Home Page Title. However, it's not good to place too many. You need to take in account your visitors and how they will interoperate your title.
For example, if you ran a blog on How-To Guides for Plumbing, you might see a slight improvement in search engine traffic if your Home Page Title was "Plumber's Paradise | Plumbing | Plumbers | Plumbing Help." However, your visitors might view this as something other than its intention - a How-To Guide. Therefore, creating a Home Page Title like "Plumber's Paradise | How To Guides for Plumbing" would generate a better visitor response.
Home Description: This is meta data placed within the code itself. You will not see the Home Description directly on your blog itself. Instead you will see the description on the SERP (search engine results page). See below. You need to keep the description to 160 characters or less as search engines will typically display no more. Use this as the summary of your blog in order to elaborate on what the user may find.
Home Keywords: These are your primary keywords associated with your blog. Hopefully, by this time you've done some research on the keywords you'd like to focus on within your niche. If you haven't done so you can use the Google Keyword Tool in order to gain some ground on a keyword's performance and competition level.
Type 8-10 keywords within the box, comma separated.
Canonical Titles: Leave it, don't touch it, never look at it again. Just kidding. If you aren't familiar with canonicalization, I suggest leaving this box checked. What this does is prevent your blog from serving duplicate content. When you create a website or blog, there are actually two versions of your website by default (www and non-www), each serving the same content. Because of this, the content online is indexed twice. Search engines do not like duplicate content. Therefore, you could be penalized unless corrected.
WordPress corrects this for you by creating a default URL. If a user types in your blog without using a www, the user will be directed to the www page. In essence, leaving this box checked, there is only one version of your blog to be found and indexed.
Rewrite Titles: WordPress, although great on many cases, didn't do so well on SEO for titles. Keeping this box checked allows you to rewrite your titles in a manner you see fit. The options below this checkbox will force WordPress to rewrite your titles in the manner specified.
Title Format: The All in One SEO pack did a nice job of organizing the titles they way they should be written. Leave these fields alone unless you'd like to rearrange for a specific reason.
The remaining options on this page should be left alone for any beginner WordPress user or SEO strategist. Once you become familiarize yourself with the plugin, you can take a stab at modifying these "advanced" options.
Individual Posts: These settings are found below each post within the "Posts" section of your blog. You will treat each of these sections the same you would the "Home Title," "Home Description," and "Home Keywords." The difference is, they are customized for the post you are about to publish.